How it works:
Control the entire lifecycle — manage vehicles from new to used, all within your ecosystem.
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Generate your own used cars — turn short-term rentals and subscriptions into future inventory.
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Retain customer ownership — build recurring relationships through flexible mobility models.
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Integrated financing — Letty partners with financial institutions to offer embedded funding options that scale with your fleet.
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Real-time insight and automation — from AI-powered inspections to cost tracking and utilization analytics.
The result
A new business model for the automotive industry — one that keeps value in-house, strengthens brand loyalty, and turns vehicles into recurring revenue assets instead of one-time sales.
Letty empowers dealers, importers, and manufacturers to own the entire customer journey — building a smarter, more profitable, and sustainable mobility future.
For years, dealerships and importers have watched margins slip away to leasing companies and third-party intermediaries. Letty changes that — giving you back control of your vehicles, your customers, and your profitability.
With Letty, you can operate flexible rental and subscription models on your own stock, extending your customer relationship far beyond the first sale. Instead of losing cars and customers to external leasing providers, you retain ownership and create your own supply of high-quality used cars — all documented, serviced, and ready for resale within your own network.
Our digital platform connects every part of the value chain — from booking and damage detection to financing, maintenance, and resale — in one seamless system. This means faster turnaround, higher utilization, and a continuous data flow that builds loyalty and long-term value.
Reclaim the Automotive Value Chain
